Privacy policy
1.
Introduction
2.
Information we collect
3.
Cookies and similar technologies
4.
How we use contact information
5.
How we share information
6.
No PHI is collected on the website
7.
Availability of services
8.
Your choices
9.
Data security and retention
10.
Children
11.
Links to external sites
12.
Changes to this policy
13.
Contact Us
This Website Privacy Policy (“Privacy Policy”) describes how A Better Lou MSO, LLC (“A Better Lou,” “ABL MSO,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit or interact with ABetterLou.com (the “Website”). This Privacy Policy applies only to information collected through the Website and does not apply to information collected offline or through other channels.
IMPORTANT: A Better Lou MSO, LLC is a technology and administrative management company. We are NOT a “covered entity” and NOT a “business associate” under the Health Insurance Portability and Accountability Act (“HIPAA”). This Privacy Policy governs non-clinical personal information only. Protected Health Information (“PHI”) is collected, maintained, and protected exclusively by ABL Physician Services, PLLC (the “Medical Group”) within HIPAA-compliant systems including Canvas Medical’s electronic medical record (EMR). For information about how the Medical Group handles PHI, please refer to the Medical Group’s Notice of Privacy Practices.
Although A Better Lou is neither a covered entity nor a business associate under HIPAA, A Better Lou voluntarily adheres to the administrative, physical, and technical safeguard standards set forth in the HIPAA Security Rule (45 C.F.R. Part 164, Subpart C) and the privacy principles of the HIPAA Privacy Rule (45 C.F.R. Part 164, Subpart E) as a matter of best practice. This voluntary adherence does not create any legal obligation, fiduciary duty, or enforceable right under HIPAA. By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree, do not use the Website. This Privacy Policy is incorporated into and subject to our Website Terms and Conditions of Service.
IMPORTANT: A Better Lou MSO, LLC is a technology and administrative management company. We are NOT a “covered entity” and NOT a “business associate” under the Health Insurance Portability and Accountability Act (“HIPAA”). This Privacy Policy governs non-clinical personal information only. Protected Health Information (“PHI”) is collected, maintained, and protected exclusively by ABL Physician Services, PLLC (the “Medical Group”) within HIPAA-compliant systems including Canvas Medical’s electronic medical record (EMR). For information about how the Medical Group handles PHI, please refer to the Medical Group’s Notice of Privacy Practices.
Although A Better Lou is neither a covered entity nor a business associate under HIPAA, A Better Lou voluntarily adheres to the administrative, physical, and technical safeguard standards set forth in the HIPAA Security Rule (45 C.F.R. Part 164, Subpart C) and the privacy principles of the HIPAA Privacy Rule (45 C.F.R. Part 164, Subpart E) as a matter of best practice. This voluntary adherence does not create any legal obligation, fiduciary duty, or enforceable right under HIPAA. By accessing or using the Website, you agree to the terms of this Privacy Policy. If you do not agree, do not use the Website. This Privacy Policy is incorporated into and subject to our Website Terms and Conditions of Service.
1.
Information we collect
We collect information in three ways: information you provide directly, information collected automatically, and information from third-party sources.
1.1 Information You Provide Directly
When you interact with the Website, you may voluntarily provide:
1.1 Information You Provide Directly
When you interact with the Website, you may voluntarily provide:
- Contact Information: name, email address, phone number, and mailing address.
- Interest Form Submissions: information submitted through the HIPAA-compliant third-party interest form linked from the Website (note: information submitted through the Interest Form may be governed by separate policies presented on that form).
- Account Information: username, password, and profile information if you create an account for non-clinical features of the Website.
- Payment Information: credit/debit card information processed exclusively by Stripe, our third-party payment processor. A Better Lou does not store your full credit card number.
- Communications: any messages, feedback, or other content you send to us via email or through the Website.
1.2 Information Collected Automatically
When you visit the Website, we and our third-party analytics and advertising partners automatically collect certain information, including:
When you visit the Website, we and our third-party analytics and advertising partners automatically collect certain information, including:
- Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
- Usage Data: pages visited, time spent on pages, clickstream data, referring and exit URLs, and date/time stamps.
- Location Data: approximate geographic location derived from your IP address (we do not collect precise geolocation data).
- Cookie and Tracking Data: information collected through cookies, pixels, web beacons, and similar technologies, as described in Section 4 below.
1.3 Information from Third-Party Sources
We may receive information about you from third-party sources, including analytics providers (Google Analytics), advertising networks (Meta/Facebook), and payment processors (Stripe). We may combine this with other information we collect.
We may receive information about you from third-party sources, including analytics providers (Google Analytics), advertising networks (Meta/Facebook), and payment processors (Stripe). We may combine this with other information we collect.
2.
How we use your information
We use the information we collect for the following purposes:
- Operate and Maintain the Website: to provide, personalize, and improve the Website and its features.
- Process Transactions: to process Subscription payments and manage your account.
- Communicate with You: to respond to your inquiries, send administrative notices, provide customer support, and send marketing communications (with your consent where required).
- Route Interest Requests: to facilitate the forwarding of your inquiry or interest to the Medical Group for clinical follow-up.
- Analytics and Improvement: to analyze Website usage, diagnose technical issues, and develop new features.
- Advertising and Marketing: to deliver targeted advertisements on third-party platforms (e.g., Meta/Facebook) and measure advertising performance.
- Security and Fraud Prevention: to detect, prevent, and respond to fraud, unauthorized access, and other security threats.
- Legal Compliance: to comply with applicable laws, regulations, legal processes, and government requests.
- Enforce Our Terms: to enforce our Terms and Conditions and protect our rights and the rights of others.
- We do NOT use personal information collected through the Website for: clinical decision-making, medical treatment, creating or maintaining medical records, or any purpose governed by HIPAA.
The Website does not request or collect:
- Medical history
- Symptoms
- Treatment information
- Any other clinical details
We may also automatically collect non-identifying information such as IP address, device type, browser type, referring link, and general browsing activity. This information helps us understand activity on the Website and improve its performance.
3.
Cookies and similar technologies
We may use cookies or similar tracking technologies to support functionality and understand Website use. You may disable cookies in your browser settings; some features may function differently if you do so.
4.
How we use contact information
We may use the information we collect to:
- Respond to your inquiries and requests
- Determine whether services may be available based on your location
- Provide educational and marketing communications (you may opt out at any time)
- Improve Website performance and user experience
- Comply with our legal obligations
6.
No PHI is collected on the website
Clinical evaluation, medical advice, treatment, prescribing, and medical record access occur only through the secure electronic medical record systems used by independently licensed clinicians. The Website is not used for clinical intake and is not part of the medical record. If there is any conflict between this Privacy Policy and the Notice of Privacy Practices regarding PHI, the Notice of Privacy Practices controls.
7.
Availability of services
The Website may be accessed by users from any U.S. state; however, clinical services are currently available only to individuals physically located in Arizona at the time of service. Submitting contact information does not create a provider-patient relationship.
8.
Your choices
You may:
- Opt out of marketing emails at any time using the link in the message or by contacting info@abetterlou.com
- Disable cookies in your browser settings
- Contact us to request access to or deletion of personal contact information we maintain, subject to verification of identity and applicable law
9.
Data security and retention
We maintain safeguards designed to protect personal information. No method of transmission is completely secure. We generally retain contact information for up to 3 years and retain analytics data for up to 2 years, unless a longer period is required by law.
10.
Children
The Website is not intended for individuals under 18. We do not knowingly collect information from children under 18.
11.
Links to external sites
The Website may contain links to external websites. This Policy does not apply to those websites. Review their privacy policies before providing information.
12.
Changes to this policy
We may update this Policy periodically. Continued use of the Website after changes means that you accept the revised Policy.
13.
Contact Us
info@abetterlou.com
A Better Lou LLC
333 N Wilmot Rd, Suite 340, Office 16
Tucson, AZ 85711
333 N Wilmot Rd, Suite 340, Office 16
Tucson, AZ 85711